Hot Trends

Reach Studio monitors trusted news sources 24/7. When a story breaks in your industry, it surfaces instantly as a ready-to-approve content idea — before your competitors see it.

How trend monitoring works

Reach Studio pulls from a curated list of Vietnamese and international sources: VnExpress, Tuổi Trẻ, Thanh Niên, CafeF, VietnamNet, and industry-specific brand sites. Every article is:

Filtered by relevance to your project's clusters
Rewritten into a unique original angle — not a copy of the source
Fact-checked against the original before appearing in your feed
Scored by trend strength and source credibility

Reach Studio never publishes copies or summaries of other sites' content. Every hot-trend article is an original perspective inspired by the source — safe for SEO and brand integrity.

Approving a trend idea

Open the Ideas feed

In the sidebar, click Ideas. Hot trend ideas are labelled with a 🔥 badge.

Review the trend card

Each card shows the suggested title, the source article, the cluster it targets, and a trend strength score. Click the card to preview the generated article draft.

Approve or reject

Approve — the article is queued for editing and publishing. Reject — optionally add feedback ("too generic", "not relevant to our audience"). The AI learns from rejections and won't surface similar ideas again.

Timing matters

Trend content performs best when published within 6–12 hours of a story breaking. Reach Studio surfaces ideas in near-real-time, so you can publish the same day.

Set up a mobile notification for your Board so hot trend ideas reach you instantly, not just when you open the app.

Controlling which trends appear

You can tune the trend feed in Project settings → Hot Trends:

Minimum trend score — filter out weak signals (default: 60/100)
Included sources — add or remove specific news sources
Cluster filter — only show trends relevant to specific clusters

What's next?

Brand voice — make sure trend articles sound like you, not like a press release
Publishing — publish approved trend articles immediately or on a schedule