Content Growth Engine

A standard content plan runs out of ideas. The Growth Engine doesn't — it maps your entire keyword universe and expands it automatically every week.

How it works

Your content clusters become a keyword tree. Each cluster node can have child nodes — sub-keywords that go one level deeper. Every week, active nodes expand: they discover new child keywords and generate bundled article ideas for them.

Pickleball (root)
├── Pickleball paddles
│   ├── Best paddles for beginners
│   ├── Carbon fibre paddles
│   └── Paddle weight guide
├── Pickleball rules
│   └── Scoring explained
└── Pickleball courts Vietnam

The tree never saturates. Depth-2 and deeper nodes generate ideas by bundling sibling keywords into one article — so the same keyword territory produces fresh content angles indefinitely.

Set up your first keyword tree

Open Clusters

In the sidebar, click Clusters. You'll see your existing flat clusters.

Set a root cluster

Click a cluster and set it as a Growth Engine root. This is your broadest topic — e.g. "pickleball".

Configure expansion schedule

Choose how often the root expands: weekly (recommended), bi-weekly, or monthly. Set the maximum depth (default: 3 levels).

Activate

Toggle the cluster to Active. The first expansion runs within 24 hours and generates child keywords and article ideas.

Coverage scores

Each cluster node shows a coverage score — the percentage of topic territory you've already published on.

0–30% — gap territory, high priority for new articles
30–70% — building coverage, keep publishing
70–100% — strong authority on this sub-topic

Sort your clusters by coverage score to see the biggest gaps. These are the topics where new articles will have the most SEO impact.

Bundled articles

For depth-2 nodes and below, related keywords are grouped into single articles:

Instead of three thin articles on "paddle weight 7.8oz", "paddle weight 8.0oz", "paddle weight 8.2oz" — the Growth Engine creates one comprehensive article: "Pickleball paddle weight guide: which weight is right for you?"

This produces higher-authority content and avoids keyword cannibalism.

What's next?

Hot Trends — combine evergreen cluster content with trending news coverage
Publishing — set up channels to publish your expanded content