Vision
Become the leading AI software platform for Vietnamese businesses — helping them grow faster and operate smarter.
Our mission
We build software that lets businesses grow, run efficiently, and go digital — through technology that's practical, not complicated.
Our team
Truong Phan
Founder & CEO
Alex Nguyen
Chief Technology Officer
Minh Le
Chief Information Officer
Sarah Kim
Head of Product
David Tran
Lead Engineer
Linh Pham
Head of Finance
James Ho
Head of Customer Success
Anh Vu
Head of Design
Built for the world
We believe great software shouldn't require a big team or a big budget. ReachViet is built to work for any business, in any market — with AI that adapts to your language, your channels, and your brand.
Core values
Customer First
Every feature has to solve a real customer problem — not just because it sounds impressive.
Simplicity
Software simple enough that everyone on the team can use it, without a long manual.
Ownership
We treat every customer's project as if it were our own business.
Continuous Improvement
Small, steady improvements every day — not a single "perfect" launch and then nothing.
Long-term Thinking
Building products customers will still love years from now, not just ones that look good in a demo.
Who runs ReachViet
ReachViet is TDTech Co., Ltd.'s AI software brand — home to Reach Studio, Reach Ops, and our custom Business OS build service.